Leading organiser of B2B conferences and events for the Education sector is looking to recruit a highly proactive and enthusiastic Conference Marketing Executive. You will be responsible for the successful marketing of the company’s highly successful conferences.

You will be highly organised individual with the ability to prioritise effectively, with a natural flair for problem solving. You will be an excellent communicator, have fantastic attention to detail and a passion for seeing results from your efforts.

An in-depth understanding of direct and email marketing is essential. A passion and understanding of B2B conference and events and the education sector is desired, but not essential.

About you

  • Strong communication skills
  • A good knowledge of email marketing, direct marketing and social media
  • Analytical and data-driven
  • Results and target orientated
  • Strong organizational skills and excellent eye for detail
  • Strong ability to manage multiple campaigns at a time
  • Professional, dependable and self-motivated
  • Creative and entrepreneurial
  • Commercial focus
  • Able to engage stakeholders at all levels with confidence
  • Some experience using Google Analytics and content management systems

Key responsibilities include:

  • Planning, undertaking and managing effective marketing campaigns to secure delegates at the conferences
  • Working with the production and design teams on the creation of all marketing collateral
  • Researching and securing relevant external advertising opportunities
  • Ordering the print and distribution of direct mail campaigns when necessary
  • Creating and maintaining conference websites
  • Detail-oriented data mining to effectively target job titles/organisations
  • Writing content-rich marketing copy to support a content-marketing strategy
  • Managing the marketing budgets for each event to ensure ROIs are maintained and targets are met
  • Monitoring campaign performance on a weekly basis
  • Establish partnerships with key industry associations