Unique and exciting opportunity for an experienced Chief Marketing Officer with a solid background in building robust marketing strategies within conferences and events to join a leading organisation

As CMO, you will report directly to the Group CEO and will be responsible for formulating marketing strategies for international conferences and exhibitions.

The Chief Marketing Officer will be responsible for providing actionable market intelligence and customer insights to the organization, by analysing research on key markets as well as potential and existing customers.

About you:

  • Proven track record in creating and delivering strategic marketing communications strategies within B2B Conferences & Exhibitions
  • Bachelor’s level education or equivalent (marketing or business qualification desirable)
  • Able to formulate and achieve challenging strategic objectives, based on clear understanding of market trends, client needs and business imperatives
  • Exceptional Digital and Content marketing skills
  • Successful Marketing Automation experience
  • Experience developing and managing budgets
  • Strong leaderships skills with experience of direct line management
  • Passion for communication and technologically adept with regards to digital channels, social media, website and trends
  • Strong data analysis capability with experience of undertaking this analysis in a digitally lead environment
  • Must have a hands-on approach

Key responsibilities include:

  • Work closely with Managing Director on vision, strategies, timelines and execution of campaigns
  • Manage, train, coach and monitor marketing and database research teams
  • Create and develop digital content and channel strategies that support marketing programmes, to drive maximum reach, digital engagement and business results
  • Direct and approve all company’s websites and web strategies
  • Analyse customer and market data to produce clear findings and recommendations
  • Communicate analysis and relevant trends to key stakeholders across the business
  • Manage the assessment and communication of customer data
  • Detailing customer experience design and delivery for the company
  • Managing relationships with vendors and internal stakeholders
  • Proactively seeking out opportunities to add value to the organisation
  • Design and manage an integrated marketing machine that will operate effectively at future scale